Study on Diversification Strategy of Haier Group
|School||Jiangxi Normal University|
|Keywords||Haier Group Diversification strategies Implementation of motivation Environmental supports and constraints Effectiveness evaluation Implementation of countermeasures|
With the integration and the internationalization of the world economy, China began to emerge more and more large enterprises, these enterprises, the expansion of the scale of a single enterprise to enterprise groups, the original business model has been unable to meet their strategic development needs. Therefore, the focus of attention of the Enterprise Group is turning to how diversified the implementation of the business strategy, operational risks both for the enterprise and dispersed the purpose in the field to create more win-win cooperation with other enterprises, but also for the enterprise to obtain a sustainable competitive advantage and long-term development. Based on the need to study how to implement the Enterprise Group's diversification strategy, in order to provide support for the strategic management and controllability information has been urgent. In this paper, management science, economics, statistics, accounting theory tools and methods, on the basis of comprehensive domestic and international corporate diversification strategy of theoretical research and practical exploration experience, the Haier Group's diversification strategy systematically research. This paper first introduces the socio-economic background and significance of the Haier Group diversified business strategy research on the basic concept and theoretical basis of the Enterprise Group diversified business strategy; subsequently diversified enterprise groups at home and abroad in the system investigated strategic implementation of specific cases on the basis of on, explore the intrinsic and extrinsic motivation for the implementation of the Enterprise Group diversified business strategy prompted the Haier Group, Haier Group diversified environment supports the implementation of the strategy and environmental constraints; followed by the Haier Group diversified operating strategy implementation effectiveness evaluation and grasp the macro-environment for the implementation of the strategy, to strengthen the Group's core competitiveness, coordination expansion matching relationship with existing resources, select low exit barriers in the industry sector, functional utility to play a strategic alliance to accelerate the strategic talent culture The reserve strengthening the Group's cultural construction implementation of countermeasures for the Haier Group's future strategy of diversification and path; Finally, the full text of the summary and outlook. It should be noted, this article is not to try to build the set applicable to any enterprise group diversification strategy mode. Prevail because the practice does not exist-fits-all, universally applicable Enterprise Group is a diversified business strategy development model, it needs to various development actors based on the strategic requirements of the Enterprise Group, itself in which the operating environment and the different stages of development to The specific choice Closely related to this development strategy.