Dissertation > Economic > Agricultural economy > China 's agricultural economy > Construction and development of agricultural economy > Prices of agricultural products and markets

Study on Brand Strategy of Li Shui’s Agricultural Products

Author JiangXiaoYi
Tutor YanFengXian
School Huazhong Agricultural University
Course Rural and Regional Development
Keywords Lishui Produce Brand Strategy
CLC F323.7
Type Master's thesis
Year 2009
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The development of modern agriculture is the primary task of the construction of a new socialist countryside in China . Face of serious challenges to international agricultural products , as some developed provinces due to the favorable conditions of the developed areas developed provinces more economic resources , taking the lead in development , integration of brand resources of agricultural products , promote brand strategy , improve market competitiveness , from the a role model, is imminent. The papers from this point of view expand more representative of Lishui City , Zhejiang Province , for example , agricultural products brand strategy problem . Through the system in depth investigation and analysis on the current situation of agricultural brand building in Lishui City based on comparative analysis method , discussed the main problems in the underdeveloped areas of agricultural products brand strategy planning and implementation , starting from the characteristics of the regional economy of the underdeveloped areas start from the four main body of the government, enterprises , farmers associations , a comprehensive analysis of the main causes of these problems . By analyzing the characteristics of underdeveloped areas and its agricultural production and management , in brand building and transformation process , it is necessary to give full play to the leading role of the government , through the joint efforts of the government , enterprises and farmers , the implementation of low-cost to create strategies to take advantage of existing a variety of resources , through the integration of existing brands , in order to achieve the best economic and social benefits . Agricultural products brand implementation and propose specific steps that the government should play advocates , planners , support , managers , service by five major role in agricultural brand integration . Success Stories created through the integration of Lishui City, Hui Ming Tea brand that owes brand of agricultural products in developed areas through the integration of the implementation of low-cost to create the effect , and thus stronger , bigger brands . And on the basis of the analysis on the causes of the brand strategy , proposed to establish the concept of the big brands , regional brands and corporate brands combined , agricultural production and standardization , joint operation of enterprises and farmers , corresponding countermeasures and suggestions to improve the brand management system .

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