Dissertation > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading

The Research of Determinants of Performance Outcome for China’s Smes’ Use of E-Marketplace

Author JiangWenChao
Tutor SongZhiJie
School Yanshan University
Course Management Science and Engineering
Keywords Electronic marketplace SMEs Structural equation modeling AMOS software Determinants
CLC F276.3;F724.6
Type Master's thesis
Year 2010
Downloads 170
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With the rapid development of science and technology , mankind has entered the age of the Internet . The tentacles of the Internet extends almost into any corner of the world , especially in commercial areas . Internet-based technology, e-commerce is changing the business marketing model . As a specific application of e-commerce , since the emergence of the electronic trading market , by the ascendant strides towards the mature and grow. How this emerging marketing model will affect the China SMEs fate ? This is precisely the subject of this thesis to explore . This paper studies the impact of four key determinants of the performance of Chinese SMEs in the use of electronic transactions market , and try to explore some of the relationships between the determinants . In this paper, structural equation modeling , an empirical test and explain the theory of pre - built models . In the literature review section , the paper defines the concept of the electronic trading market , China's small and medium enterprises , and elaborated the concept of the electronic marketplace and supply chain , e-commerce and other contact . For structural equation this more and more concerned about the statistical methods , the authors introduce the principle of the method , application and AMOS software . The authors also based on a large number of foreign -related theory , summarizes proposed four determinants affecting the applications and the performance of the electronic trading market , and assume that the relationship between certain factors . The authors also concluded determinants respective observed variables . Due to structural equation modeling applications require a large sample of data normality , the process of data collection has become a feature of the work of this study . Finally , the authors collected a sample of data input to the model to identify structural equation modeling , estimation and evaluation . With powerful AMOS software , of the use of electronic transactions market performance of Chinese SMEs to determine the quantitative relationship between the factor . Because of the fine nature of the sample , the research results will be obtained using structural equation modeling approach to improve the operation of the SMEs have a positive practical significance .

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