|Keywords||Bestsellers Female reading Women’s Book|
As a vital part of profits, Bestseller is the most active part in book market. It leads the fashion of books best-seller market. And female reading and women’s book with their strong influence attract publishing industry’s attention. Success of a series of books about Du Lala’s Promotion and“Enjoy Reading”and other female reading brands, they let people seeing the new hope in publishing industry. Female reading gradually becomes a focus. In order to adapt to the female reading, women’s books are increasing all the time. Female reading market gradually becomes the most powerful part in the growing market.In this paper, the bestsellers market is the background; the research uses the marketing, the book publishing, management, consumer psychology, and other fields of knowledge. Chapter 1, Introduction. It is a general introduction to this study, and reviews relevant research. The second chapter focuses on defining of the bestseller, female reading, and women’s book. Chapter 3, author describes and analyses female reading and publishing of the women’s books from market sales, book publishing industry and new media. The market sales’research begins from three aspects, such as bestseller lists, national statistics and the author survey. The publishing industry’s research begins from four aspects, such as practitioners’sex ratio, female editor successful cases, bestsellers planning, and book designing. New media’s research begins from Internet reading and mobile reading two aspects to look into the future about the female reading. These proved the influence of female reading about the publishing industry. And analyze Du Lala’s Promotion as the success example. Chapter 4, the characteristics of female reading. And then the paper list what the problems existing. Chapter 5 and 6, problems and opinions and suggestions about women’s book publishing in China. It gives some advices to publishing industry, such as subject innovation, decoration designing, refined market, creating the brand, changing marketing strategy and so on. At the same time, it gives some suggestions to the bookstores in China like establishing the women shop and female bookstores. And the last chapter is the study conclusion. The author thinks that the female reading is true in our bestsellers market, and has a relationship with women’s book. They promote each other to make the publishing industry much more femininity.