University Ideological and Political Education Communication Strategy Communication Perspective
|Keywords||university Education in Ideology and Politics Communication elements New Media Communication skills Communication Strategy|
From the communication aspect and speaking from a broad sense university Education in Ideology and Politics is a special communicating activity, for it includes every element that a normal communicating activity should contain, with the major transmitting content:socialist core values.In such an information society, with the development of society and new media technologies especially, more and more elements and channels are likely to have an influence on college students’notion nowadays. Meanwhile, with the fact that college students have more choices in acquiring information and ways of getting, the effect of college education in ideology and politics is being weakened. The dramatic development of communicating technology brings both opportunities and challenges to education in ideology and politics on campus.Affecting by media technologies, economic system and external policies, college education in ideology and politics has changed on aspects of communicating methods, contents and targets, thus problems have appeared as well. For the educators, to ask the macro environment alter to fit the development of college education is difficult as it may take a long way to achieve and many aspects of society may be involved; however to change the problems existing in the education itself is more pragmatic. Scholars have made new achievements on exploring ways to perfect the communicating effect both theoretical and methodological.In this passage, I combined the theories of communication (the "gate-keeper", persuading communication, etc.) with the current situation of university ideology and politics education to analyze the communicating characteristics of such kind education and the deep connections between those characteristics and to point out the problems appearing in the communicating procedures so as to carry out tactics that can be helpful in bettering the communicating effect of university ideology and politics education.