The Moral Conflicts in the Infectious Disease Epidemic Coverage
|School||Hunan Normal University|
|Keywords||infectious disease epidemic epidemic coverage media moral media moral conflict|
From SARS in 2003 to H1N1 in 2009, the mass medias have gone on a zigzag walking way from the initial "concealing "to the later "magnifying "during the medias’attention to the infectious disease outbreaks, and consequently the medias’ morals have been criticized to a certain extent because of their performances. The reason is that medias suffered moral conflicts in their epidemic coverage.It is from the level of media moral that this paper studies preliminarily the moral conflicts in medias’epidemic coverage and puts forward some corresponding advice to avoid them.Beginning with the concept of infectious disease ChapterⅠsummarizes the concept of epidemic coverage, the epidemic coverage’s role in epidemic prevention and control, and the concepts of media moral and media moral conflict.ChapterⅡanalyzes the reasons that cause the conflict between the principle of honesty and communication responsibility from the medias’moral experience, economic interests as well as communicators’principles which must be abided by in epidemic coverage.From the levels of the first effect,the authority effect and the transparency effect ChapterⅢ. elaborates the necessity of meeting the public’s right to knowing in epidemic coverage, and then analyzes the protection of patients’ privacy. Finally, this chapter analyzes the reasons for the conflict between the public’s right to knowing and the patients’right to privacy from the three levels of two intrinsic values, two interests and two power struggles.In Chapter IV the auther analyzes the origin of the contradiction between the news value and the public opinion with the gossip propagation theory and the social combustion theory from the conflict between the commercial value and the human value.Chapter V proposes a few suggestions on how to enhance the communicators’professional literacy, abide by the ethical principles of the epidemic coverage, default ethical scenario and grasp the periodic epidemic coverage in order to avoid the conflicts in epidemic coverage.In this article the author suggests that the medias should learn much from the previous experiences and lessons, grasp the characteristics of the epidemic reporting and avoid the moral contradictions in order to help the government to prevent and control the epidemic and fulfill their social responsibilities as well as obligations in the future.