Analysis of innovative wealth management business , \
|School||Yunnan University of Finance|
|Keywords||Personal Finance Innovate Financial Business Asset Securitization Credit Risk|
Personal Finance (personal wealth management), is the comprehensive, multi-level and personalized financial service which is based on analyzing and valuing the clients’wealth and the general requirements from the financial professional to the investor. In China, as the continuous improvement of quality of the residents’life and the accumulation of the residents’wealth, the personal finance has been flourished for several years.At present, although the service and quality of personal finance becoming improved, the existed problem is that the kind of the service and the financial product is too single. Thus, all kinds of the financial institutions, especially the commercial bank, pay the most attention to the innovation for expending the business and acquiring the high profit. One of the most noteworthy is the Asset Securitization, which has been started in 2005 in our country , Asset Securitization could broaden the financial channel for the companies, expanding the business for the financial institutions and diversify the financial planning for the personal investors. For its innovative, that is , the business has been developed only for 6 years, there exists many risks such as legal risk, political risk, credit risk and so on, and the most common one is the credit risk. For our practical status, we have developed the business is under the SPT Model all along; on the other hand, the investor of the business contains personal investor and the institutional investor, the article is only for the personal finance. Thus, the article is aim to research the credit risk of the financial planning in our country which is based on the Asset Securitization.The article starts from the basic introduction of the Asset Securitization and analyzing the opportunity and the credit risk of the financial planning by combining with the recent status of the Asset Securitization. After drawing the Behavior Finance into the subject and use the model into the personal finance in our country, the article put forward the suggestion to the credit risk into the creative personal finance of our country.