Study on the Formation Mechanism and Value-added of Real Estate Value Chain
|Course||Management Science and Engineering|
|Keywords||Residential Real Estate Value Chain Formation Mechanism Value-added Optimization Strategy|
For China’s real estate market is concerned, 2010 is unusual for a year. This year, the real estate market experienced severe macroeconomic regulation and control policy covers land, credit, taxes, security room construction,“order of restricting to purchase”as well as a series of economic and administrative measures, from restrain demand, to increase supply and strengthening the supervision of the real estate market aspects of all-round regulation. The residential real estate development enterprise, it is a cold snap that residential development enterprise faces national regulation and market competition, the double pressure provide residential real estate enterprise competitive advantage is imminent.The paper aims at constructing residential property value chain framework, extracted the value of residential property value chain based on value elements, and then the formation mechanism of the value chain of factor analysis, and based on the value of residential property value chain elements value-added building, this indicator system to measure the value of residential real estate value chain elements of the contribution of value-added, combining with the development trend of the value chain theory, this paper puts forward the suggestions and countermeasures to ensure residential development enterprise health, sustainable development. Comprehensive use of value chain theory, real estate economics and value engineering theory; Using qualitative analysis and quantitative analysis, the research method is deduced and research targets and practice of consistent results.Based on the theory of value chain and the research achievements of literature review and comments, and summarized the research situation and inadequacy, points out the difference of the housing estate and commercial real estate value chain, from housing estate enterprise internal and residential property two perspectives participating subject constructed residential property value chain framework. On the basis of the value chain framework extracts land, talent, capital, brand, management, funding and enterprise culture 7 value elements, according to the seven value elements devise a set of 20 indices residential property value chain value-added ability index system by using analytic hierarchy process to target layer and challenges that determine the weight, strengthen housing estate enterprise of introducing talents; Ascending development management ability, and control the cost of occurred in the process, make it become profits "cradle"; Innovative financing mode, to broaden the financing channels, to ensure enterprise sustainable development.According to the theoretical study, combined with the development trend of thought, from strengthening enterprise innovation ability and improving development and management ability and enhance financing capacity puts forward the strategies and Suggestions to optimum value chain, in response to the macro-control promote enterprise competition advantages to provide the theory basis and the decision-making.