Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

The new media environment, corporate advertising media mix strategy study

Author ZhangXiang
Tutor FengPengYi
School Chongqing Technology and Business University
Course Communication
Keywords Advertising media mix Fundamentals Mathematical model Operational processes
CLC F713.8
Type Master's thesis
Year 2011
Downloads 233
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