The Strategy Management Research of Water Meter Business for M-Z Group in China
|School||Shanghai Jiaotong University|
|Keywords||strategy management value system core competence|
The strategic management of foreign companies in China usually is only considered as an extension of the strategic management of its parent company, or is undervalued because it usually only plays the role of business or functional strategic level, this is incompatible that the corporate strategic management is now more and more popular in China, and also not incompatible that foreign companies in China are increasingly important position in the national economy. In fact, compared to domestic enterprises, foreign enterprises because of its global information exchange, market competition, supply chain operations and other complex factors that determine the enterprises are facing increasing uncertainty, but also determines the strategic management of its business complexity. Under the theme of economic transformation of China’s "Twelfth Five-Year" plan, How to use the knowledge of strategic management, in order to make the foreign companies in China strengthened from only as a low-cost manufacturing center to a comprehensive production, research and development, domestic and international market expansion base, complete Supply Chain Management Center, one of the regional or global center, would be a big issue to be solved. Thus foreign companies in China need managers, especially managers of growing up in the home should have a comprehensive strategic management knowledge, and actively participate in or influence the Group’s strategy and introduce a comprehensive enterprise strategy planning tool inside the company, so the enterprises could gradually improve the company’s position in the group contrary to the cost rising in China, also make contributions for China’s economic development.This thesis make a series of strategic research based on different strategic management theories, with the background of the real case, including external and internal factors analysis, analysis of enterprise value system to find out core competencies, studying the best product combination based on analysis of customer needs. Through this series of studies, we try to determine the basic strategic positioning, implementation steps and the specific strategic policies for the company in the case. Through research it concludes: a comprehensive strategic plan based on a comprehensive analysis of factors, enabling these companies to achieve long-term development goals in the complex competitive environment, to achieve the blueprint of management localization but globalization of markets. The successes of such enterprises will not only play a positive demonstration for the large number of foreign-funded enterprises in China, but also will have an immeasurable positive impact to the Chinese economy in long term.