Study on the Chinese New Year Flim
|Keywords||Brand Chinese New Year Culture Comedy Surreal|
Throughout the existing pattern of Chinese film , obvious Feng Xiaogang's Surreal momentum and impact of the film . Recalling China the Surreal especially FengXiaogang tablets historical development of the last decade , we have seen the Surreal brings us not only the box office , the star and concepts , and more important , Surreal bring the Chinese film market surge unprecedented vigor , the development of the genre with local characteristics important role in enlightening , and also made ??an important contribution for the development of Chinese film industry . Surreal in the status and influence of the Chinese film industry , to determine the real value and significance of this research . Firstly, according to the existing literature and academic research , analysis Surreal background , research status and significance , and according to the the academia schedule said \and type significance Surreal . On this basis , this paper explores the cultural origins of the Chinese mainland Surreal , and schedule meaning the Surreal and type of significance Surreal history combing . Then, the thesis Feng Xiaogang Surreal example, from comedy , popularity , the commercial three aspects of the cultural identity of the Chinese type significance Surreal analysis . Finally, the paper analyzes the status quo of the spread of the Surreal problems. The Surreal Surreal culture and fashion culture and Surreal integrated marketing communication aspects of the spread of a preliminary study . Exposition hope this topic can academia more systematic study Surreal provide some reference value , but also hope that the research of this subject can bring constructive suggestions to the Chinese Lunar New Year film , as well as the Chinese film industry development .