Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Study on the Marketing Strategy of Thunisoft’ Software Products for the Court Sector

Author GaoDaPeng
Tutor JiaMingZuo
School Lanzhou University
Course Business Administration
Keywords Marketing Environmental analysis Competitive Analysis Target market
CLC F426.672
Type Master's thesis
Year 2008
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Currently , software companies due to the high scientific and technological content of its products , product development , technological innovation in the business in an absolute position , generally light weight technology marketing , especially small and medium-sized software enterprises , but also due to the size, financial resources and awareness of limitations , research to develop very few companies marketing strategies for their own development , resulting in these enterprises are not clear marketing objectives , marketing activities carried out blind and disorderly . The fundamental reason is due to the lack of understanding of the importance of marketing strategy , and did not grasp the scientific method to develop marketing strategies , therefore , study the marketing strategy of small and medium - sized software companies is of great significance . Court industry family of software products marketing strategy formulation process , the author of scientific theory as a guide , combined with the actual situation of the company , conducted a careful survey analysis violet the Huayu Software Corporation ( small and medium - sized software companies ) in Beijing , especially the use the method of analysis of the scores of all indicators , detailed classification other survey research industry competitors , and then combined with the enterprise 's own actual situation , the targeted market for software Co., Ltd. Beijing Purple Arima court the industry series software products to develop a scientific and effective marketing strategy . The thesis is divided into five parts : The first part is the purple Arima software company overview ; second part of the theory of marketing ; Part III Analysis of the Court of industry marketing family of software products ; fourth part of the Court of industry family of software products formulation of marketing strategies ; fifth part of the implementation of the Court of industry software product marketing strategy . Through the study of the subject , the violet the Arima software company 's further development , the software enterprises , especially marketing work on the scale and nature of small and medium-sized software enterprises have certain referential significance .

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