Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

The Research on Internatitional Competition of Chinese Furniture Company

Author FengXia
Tutor LiKeZhong
School Central South University of Forestry Science and Technology
Course Wood Science and Technology
Keywords Furniture companies Competitive Tactics
CLC F426.88
Type Master's thesis
Year 2008
Downloads 152
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With the development of economic globalization , China has become a furniture manufacturing , however, the level of international competitiveness of Chinese furniture enterprises are still not high compared with foreign companies , the difference between a great distance in terms of industrial scale , design team , marketing mode . Chinese furniture market continues to open up , accelerating the process of internationalization , Chinese furniture enterprises will face tough international competition . Characteristics of the international competitiveness of enterprises , including the ability to create value , internal ability to lead , differentiation capacity , dynamic development and lasting ability of these elements , the determinants of the international competitiveness of Chinese furniture enterprises resource conditions , competition in the domestic market , design innovation capacity and marketing innovation capability . The papers of Chinese furniture enterprises labor , labor productivity, and the degree of specialization , the design and marketing of the status quo , the comparative advantage of foreign furniture enterprises in product differentiation , technology research and development and marketing strategy , to explore ways to enhance the international competitiveness of Chinese furniture . The research results show that the design innovation and marketing innovation is an effective way to enhance the international competitiveness of Chinese furniture enterprises . In the design to give full play to the essence of traditional Chinese furniture culture do make the past serve the present ; emphasis on diversification , intelligent and green furniture product innovation . Diversified retail model to learn from foreign furniture enterprises in marketing , combined with the marketing strategy of market segmentation ; Also note that the \publicity ; the other heyday in the network , the Chinese furniture industry to continue to build the network market ; exports will also be one of the keys to enhance the international competitiveness of Chinese furniture enterprises want to export as a focus of the marketing strategy .

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