Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > The private sector

The Research on Informationize in Production Process of Panel Furniture

Author HuoZhiYong
Tutor HuJingChu
School Central South University of Forestry Science and Technology
Course Wood Science and Technology
Keywords Private enterprises Transformation and upgrade Motivation Transformation goals Strategic choice
CLC F276.5
Type Master's thesis
Year 2009
Downloads 217
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China's furniture industry is still in its formative years, and has a huge space for development . Private furniture enterprise , plays an increasingly large role in the development of China's furniture industry . However , with the deepening of economic globalization , China's furniture industry usher in a yet another challenge , continuing to adopt the sharp rise of raw material prices and labor costs , the appreciation of the renminbi , environmental regulations , the furniture industry, the original low-cost and the base of low-cost advantage , weakened into a crumbling cliff . Therefore , China 's private furniture business transformation without delay. China private enterprise transformation and upgrade of moving summarized as \defects and ills ; China 's private furniture enterprises in the production , management , product development and marketing various aspects of the development of their internal motivation . This paper uses Porter's industry analysis model , analysis of China 's private furniture enterprise external factors . Describes the competition between the existing private enterprises , potential entrants , substitute products , five aspects of the supply side and the bargaining power of buyers ; analyzed from two aspects of the resources and capabilities as China 's private furniture enterprise's internal factors , opportunities and threats in the enterprise , the weaknesses and strengths of the factors revealed , in preparation for the strategic choice . Through the above analysis : China 's private furniture enterprise external strategic alliance strategy ( to respond to threats ) and internationalization strategy , seize the opportunity ; management to institutionalize scientific information transformation , the establishment of a sound and reasonable management . mechanisms ; production aspects of flexible production , information technology transformation , to achieve mass customization ; product development to the original , green , independent cultural transformation , and the establishment of a comprehensive design system ; marketing brands , green marketing transformation , and implement a variety of marketing channels.

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