The Research on Informationize in Production Process of Panel Furniture
|School||Central South University of Forestry Science and Technology|
|Course||Wood Science and Technology|
|Keywords||Private enterprises Transformation and upgrade Motivation Transformation goals Strategic choice|
China's furniture industry is still in its formative years, and has a huge space for development . Private furniture enterprise , plays an increasingly large role in the development of China's furniture industry . However , with the deepening of economic globalization , China's furniture industry usher in a yet another challenge , continuing to adopt the sharp rise of raw material prices and labor costs , the appreciation of the renminbi , environmental regulations , the furniture industry, the original low-cost and the base of low-cost advantage , weakened into a crumbling cliff . Therefore , China 's private furniture business transformation without delay. China private enterprise transformation and upgrade of moving summarized as \defects and ills ; China 's private furniture enterprises in the production , management , product development and marketing various aspects of the development of their internal motivation . This paper uses Porter's industry analysis model , analysis of China 's private furniture enterprise external factors . Describes the competition between the existing private enterprises , potential entrants , substitute products , five aspects of the supply side and the bargaining power of buyers ; analyzed from two aspects of the resources and capabilities as China 's private furniture enterprise's internal factors , opportunities and threats in the enterprise , the weaknesses and strengths of the factors revealed , in preparation for the strategic choice . Through the above analysis : China 's private furniture enterprise external strategic alliance strategy ( to respond to threats ) and internationalization strategy , seize the opportunity ; management to institutionalize scientific information transformation , the establishment of a sound and reasonable management . mechanisms ; production aspects of flexible production , information technology transformation , to achieve mass customization ; product development to the original , green , independent cultural transformation , and the establishment of a comprehensive design system ; marketing brands , green marketing transformation , and implement a variety of marketing channels.