Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Development Strategy of GuangZhou AL Industrial CO., LTD

Author GuHengMing
Tutor ChangYaPing
School Huazhong University of Science and Technology
Course Business Administration
Keywords Development strategy Manufacture of leather shoes Supply of leather goods
CLC F426.86
Type Master's thesis
Year 2010
Downloads 84
Quotes 0
Download Dissertation

Since 2008 , the global economy into the most serious crisis in the state , will have a profound impact on the world economic structure . At present , the world economy has not yet completely out of the woods , but there are encouraging signs of economic growth experienced in 2009 inflection point , the recovery growth . World trade in all kinds of trade barriers , anti-dumping rising voice , coupled with the pressure of RMB appreciation , as well as rising prices of raw materials , leather shoes industry is facing a growing challenge . In this situation , AL how to survival and development , strategic thinking is required to find a policy of sustainable development . In this paper, the the PEST method of external environmental analysis of the economic , political , social , and technical ; using Porter's five forces model analysis of the industrial environment facing AL ; AL Company competitors ; analysis from the company 's development process and functional management internal environment ; analysis , summarized the strengths and weaknesses of the company AL , analyzing external opportunities and threats facing AL SWOT matrix , strategic match , formulate of AL development strategy and strategic objectives , planning goals path and principles , AL functional strategies . This study suggests that the future development of the Guangzhou AL should be a growth-oriented development strategy . Comprehensive leather suppliers take full advantage of the product development and marketing advantage , developed into shoes , belts, purses and suitcases as one in eight years time , the sales revenue of 10 billion yuan . To achieve these strategic objectives , AL should implement organizational strategy , operations strategy , marketing strategy , financial strategy and human resources strategy , dominated by the international market to both domestic and international markets shift ; ordinary shoes suppliers to the high-end \- shoes suppliers into ; the integrated suppliers into one single shoes suppliers to shoes, belts , purses , luggage .

Related Dissertations
More Dissertations