Business Strategy of Daqing Zhongqing Natural Gas Company
|School||Harbin Engineering University|
|Keywords||City Gas Business strategy Transition strategy Ideal strategy|
In recent years, with the city gas projects have been put into operation, the city gas industry is quietly rising. This has great significance for optimizing urban energy structure, improving the urban environment, improve the quality of life of the people. At present, China's city gas industry is facing a format change, industry competition, rapid development of the gas business, the pricing mechanism facing adjustment, the city gas business as an important part of urban public utilities and important part of the industrial chain, city gas companies how planned economy to a market economy, in what business strategy, an important issue to be encountered in the theory and practice. This article is based brewing production, aimed at business strategy research by the gas company to solve the main problems of the gas enterprise, business continuity and harmonious development. In this paper, on the basis of existing research, learn from the gas business strategy, a comprehensive analysis of the Daqing Qing gas external operating environment, the operating environment of the industry, the characteristics of the industry chain development, market demand, competitive conditions and trends, based on the development of Daqing Qing Gas actual situation, there is a major problem in the development, operation and development of positioning and the stage of development of the Company and in accordance with the of Daqing Qing gas company industry positioning and other factors, building suitable for Daqing Qing The transition phase of the gas company city gas business business strategy and an ideal business strategy. The of Daqing Qing gas company strategy implementation supporting safeguards. Research above, we obtain the following results: 1. Daqing Qing gas company's existing business strategy description and analysis and existing strategies to improve and optimize the allocation of resources, the establishment of the pipe network operators, gas transport operations and supply operations phase separation based on the ideal business strategy. 2 constructed the transition strategy suitable for the of Daqing Qing gas company Gas Business Development and ideals strategy, transition strategy is reflected in the amount of level strategy, that is, the total gas consumption growth; ideal strategy is reflected in the quality level of strategy, that is, Gas consumption rationalization of the structure. 3 gas is a resource industries, who have mastered the resources grasps the initiative, transmission and distribution network of integrated business structure will make the gas companies have got the competitiveness and advantages. Operation and management ability, capital operation ability, marketing ability, technology application and development capabilities and risk control is the key success factors of the gas company. Deepen the reform of the organization system, improve the ability of capital operation, and cost management, enhance the core competitiveness of enterprises and the establishment of a new corporate culture is the gas company an ideal business strategy for the implementation of important measures to protect. 6 gas enterprises should comprehensively improve the core competitiveness of enterprises to achieve sustainable development of enterprises. Meanwhile, the paper also three aspects of innovation: first, the stage of development of the Daqing Qing gas companies analysis and demonstration. Second, Daqing Qing Gas Company's actual build Daqing Qing gas company business strategy. Third, the use of modern management concepts, the of Daqing Qing gas company strategy implementation supporting safeguards. In summary, this paper Daqing Qing gas companies is operating as an entry point for business strategy a preliminary study and discussion to solve the main problems facing business development of Daqing Qing gas company, at the same time, wish to explore the general guidance of the same industry significance of the ideal business strategy.