Research on the Development Strategy of Tibetan medicine in Qinghal Province
|School||Northwest University for Nationalities|
|Course||Chinese minority economic|
|Keywords||Qinghai Province Drug Industry Development strategy Strategic Analysis|
In recent years , Qinghai Province, Tibetan medicine industry has made considerable progress . Especially the rapid growth of output, output value , the scale of the past two years, Tibetan medicine enterprises , Qinghai Province, Tibetan medicine industry has begun to take shape , the Tibetan medicine industry has become Qinghai Province, one of the characteristics of industries and get the great support of the relevant government departments . With the integration of the world economy accelerated , the domestic market is more open , both Qinghai Province Tibetan medicine industry development opportunities , but also bring the threat of competition . Therefore , Qinghai Tibetan medicine industry development within the external environment for the development of the strategy to provide strong circumstantial basis ? Qinghai Province, Tibetan medicine industry development environment facing what ? How to combine the existing features of Qinghai Province, Tibetan medicine industry development develop a strategic framework ? finally how to decide Qinghai Province, Tibetan medicine industry development strategy , positioning and selection ? formation of the answers to these questions the motivation of this research and development trends . In this paper, Qinghai Province, Tibetan medicine industry as the research object , first on the resource situation and the existing problems in Qinghai Province, Tibetan medicine , Qinghai Tibetan medicine industry overall situation run trends , Qinghai Province, Tibetan medicine industry development progress and defects in the process of objective evaluation , impact analysis and the main factors restricting its development , and to measure the competitive strength of the Qinghai Province Tibetan medicine industry , to further clarify the differences in the development process , in order for the next step in the strategy formulation provide a basis . Secondly , Qinghai Province, Tibetan medicine industry in which the inner and the external environment analysis, the impact of changes in the environment of its various aspects . Trying to Under the existing conditions , seize opportunities , and reduce or eliminate the threat of Qinghai Province Tibetan medicine industry and its within the adaptability of the external environment , and provide a strong foundation for the development of the strategy Again , according to Article first half within the external environment analysis , combined with Qinghai Province, Tibetan medicine industry in the long-term development goals , selected from the SWOT matrix analysis to reverse type strategy , growth strategy , a variety of business strategies , sustainable development strategies . Finally, Qinghai Province, Tibetan medicine industry development strategy for the selection , the concrete implementation of the recommendations .