Study on the Cultivation of Core Competences in MSD Pharmaceutical Corporation
|School||Huazhong University of Science and Technology|
|Keywords||Core competitiveness Pharmaceutical companies MSD Pharmaceutical Strategic Management|
Fostering the enterprise 's core competitiveness has been the focus of attention of the pharmaceutical companies in China . Chinese pharmaceutical enterprises gradually to nurture the first task the core competitiveness masterpiece order enterprises . 1990 , Prahalad and Hamel papers published in the Harvard Business Review on the world-famous \This paper attempts to explore the ways and methods of pharmaceutical companies to enhance their core competitiveness on the basis of the concept of \The first chapter is the introduction . This chapter introduces the research background and significance of research ideas and methods , the study 's main content . Its core content is a multinational pharmaceutical company Merck Sharp \u0026 Dohme Pharmaceuticals (MSD) as a case study , summarize the ways and means of the Merck pharmaceutical industry in China , to enhance their core competitiveness . I hope this study can help build sustainable competitive advantage for our pharmaceutical companies . The second chapter of the theoretical basis of the core competitiveness of enterprises . This chapter describes the five research core competitiveness theory and specific analysis of the various theories of reference and guidance on ways and means to enhance their core competitiveness . The third chapter is the Merck pharmaceutical company 's internal and external environment analysis . Conducted a detailed analysis of the use of strategic management of the knowledge of the the Merck pharmaceutical overall environment , internal conditions . Chapter ways and spoke of the Merck pharmaceutical companies to enhance their core competitiveness . Specific case to explore ways and means to enhance their core competitiveness Merck pharmaceutical company . Chapter revelation of domestic enterprises to enhance their core competitiveness . The path on the previous chapter, made ??by Merck pharmaceutical company to enhance their core competitiveness , combined with the current situation of the domestic pharmaceutical companies to find suitable domestic pharmaceutical enterprises . Chapter VI Conclusion . Asked the Merck pharmaceutical company to cultivate the core competitiveness of different points , summed up some ways and means operable .