The Research of Rebochem for Development Strategy
|School||Shanghai Jiaotong University|
|Keywords||Rebo Chemical Development strategy SWOT analysis Optimal cost|
Firstly, the actual investment Rebo Chemical Co., Ltd. , the scale of construction as well as the investment environment has made elaborate , the description and analysis of the target market development and current status of the industry to introduce industry background and competition in the industry in which the enterprise . Secondly, enterprises have the capacity , resources , as well as the problems , the need to establish the business development strategy . Gradually expand the established hierarchy of corporate strategy and program , using Porter's five competitive forces model to analyze the external environment of the enterprise , at the same time , through the SWOT analysis enterprise existing strengths , weaknesses and the opportunities and analysis of the threat of internal strength , several options to meet the long-term development goals of business strategy , and ultimately determine the development strategy . Finally, the decomposition of the strategic objectives proposed the recent development goals and development strategies to match various functions and the specific implementation of the corporate strategy explained .