Dissertation
Dissertation > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Chemical Industry

The Research of Rebochem for Development Strategy

Author ChengShaoFeng
Tutor ShiZhanZhong
School Shanghai Jiaotong University
Course Business Administration
Keywords Rebo Chemical Development strategy SWOT analysis Optimal cost
CLC F416.7
Type Master's thesis
Year 2008
Downloads 19
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Firstly, the actual investment Rebo Chemical Co., Ltd. , the scale of construction as well as the investment environment has made elaborate , the description and analysis of the target market development and current status of the industry to introduce industry background and competition in the industry in which the enterprise . Secondly, enterprises have the capacity , resources , as well as the problems , the need to establish the business development strategy . Gradually expand the established hierarchy of corporate strategy and program , using Porter's five competitive forces model to analyze the external environment of the enterprise , at the same time , through the SWOT analysis enterprise existing strengths , weaknesses and the opportunities and analysis of the threat of internal strength , several options to meet the long-term development goals of business strategy , and ultimately determine the development strategy . Finally, the decomposition of the strategic objectives proposed the recent development goals and development strategies to match various functions and the specific implementation of the corporate strategy explained .

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