The Study on Development Strategy of Sicorn
|School||Shanghai Jiaotong University|
|Keywords||Enterprise development Development strategy Strategic Management|
First, the background of the Xikang the company development strategy research , describes the overview of the silicone rubber market , semiconductor protection with silicone rubber silicone rubber market status , and briefly describes the the Xikang company pointed out that the Xikang Company the main problem facing . Subsequently conducted on the the Xikang company market environment and internal environment . In the market environment , the analysis of the the the entire silicon rubber market environment and the silicone rubber market policy environment and the macroeconomic environment , and then use the the Michael ? Potter competitive theoretical analysis of the nature and strength of the various forces of competition for the industry , pointed out that the semiconductor protection plays a key role in the silicone rubber market forces of competition are the main existing competitors in the industry , and the Xikang company and competitors in business management and technical capabilities were compared and analyzed . Introduced in the internal environment , the Xikang company organizational structure , the company 's production, operation and management system , and the analysis of the the Xikang company's competitive advantages and disadvantages . TOWS matrix and SPACE matrix based on internal and external environment analysis further Xikang company carried out a strategic analysis pointed out that the the Xikang company how to effectively respond to change and focus the key factors in the strategic choice should be . On this basis , the the Xikang company 's strategy was choice, and the company's development strategy of \The last part of this paper is on the the Xikang company development strategy from the company's strategy and competitive strategy level measures should be taken to conduct the analysis . The company strategic level , respectively, from recommendations to improve the Company's share structure , improve the ability of new product development and quality control , as well as to optimize the human resource issues that may arise and the corresponding measures . In the competition on the strategic level , to strengthen cost control and marketing targeted measures and recommendations .