Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

Local day of the strategic choice of the brand to break through

Author WuFeiFei
Tutor YanJingYi
School Zhengzhou University
Course Communication
Keywords native enterprises brand strategy the Brand to the shampoo industry
CLC F426.72
Type Master's thesis
Year 2008
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First, my thesis relate the significance of the Brand to the shampoo industry. Then,I try to analyze the whole industry. Compare and contrast the Brand Strategy of P&G and Unilever, C-BONS GROUP and Aoni corporate . My thesis also announce the questions of the native enterprises, and point out the right way.The new ideas of the thesis is try to combine the foreign theory of Brand Strategy and native enterprises. The Brand Strategy of the native enterprises should be a long-term way. Pay attention to the position and image of Brand, analysis the Market, choose the appropriate Brand form and extension. There are some practical research used in my thesis, and many other reseach method also be used.

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