Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Production management > Product Management

Network Development in Clothing Brand Management

Author LiuZuoZuo
Tutor LiuYuanFeng
School Beijing Institute of Clothing Technology
Course Art of Design
Keywords Clothing brand Network Brand websites Business strategy Network operators
CLC F273.2
Type Master's thesis
Year 2008
Downloads 498
Quotes 4
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Along with the rapid development of information technology , we have entered the digital, network , information technology era , the Internet to create a new virtual space for human society . The apparel industry is a typical traditional industries closely related to people's lives , can be predicted , the traditional garment industry with a combination of modern network operators will inevitably bring about a whole new era of retail clothing . Based on existing theoretical research and practical results of exploration , this article will focus placed in the draw on the successful experience , study Chinese consumer environment apparel brand management network expansion mode . The thesis focused on how clothing brand in the Internet age to take advantage of this powerful media to expand their brand success , and theoretical achievements and practical experience of how to take home and abroad to form a complete set of system development model , drawing on the cultural and creative class industry Experience Economy the fruits of development , expansion strategy study a wide range of network operators . Trying these studies , building brand website , the implementation of modern business strategy to expand the image of the contemporary clothing brand , enhance the value and strengthen the core competitiveness to seek more room for development .

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