Network Development in Clothing Brand Management
|School||Beijing Institute of Clothing Technology|
|Course||Art of Design|
|Keywords||Clothing brand Network Brand websites Business strategy Network operators|
Along with the rapid development of information technology , we have entered the digital, network , information technology era , the Internet to create a new virtual space for human society . The apparel industry is a typical traditional industries closely related to people's lives , can be predicted , the traditional garment industry with a combination of modern network operators will inevitably bring about a whole new era of retail clothing . Based on existing theoretical research and practical results of exploration , this article will focus placed in the draw on the successful experience , study Chinese consumer environment apparel brand management network expansion mode . The thesis focused on how clothing brand in the Internet age to take advantage of this powerful media to expand their brand success , and theoretical achievements and practical experience of how to take home and abroad to form a complete set of system development model , drawing on the cultural and creative class industry Experience Economy the fruits of development , expansion strategy study a wide range of network operators . Trying these studies , building brand website , the implementation of modern business strategy to expand the image of the contemporary clothing brand , enhance the value and strengthen the core competitiveness to seek more room for development .