The Research of the Medium-sized and Small Property Insurance Companies’ Profitability Promotion Strategy in China
|Keywords||Property Insurance Company Profitability Risk Management Promotion Strategy Solvency AHP Company Corporate Culture Capacity factor Empirical Analysis Customer Satisfaction Property Insurance Market Influencing Factors Earnings Stability Market size Structural model profitability Judgment matrix insurance Insurance Product Innovation|
In recent years, along with the continued rapid development of Chinese economy and the obvious enhancement of people’s property insurance consciousness, the property insurance market entered the recent gold development in China. But seeing from the profession interior, the developments of different property insurance company’s are extremely uneven in China, the minority several large-scale property insurance company truly realizes the profit. The five big types of insurance which the medium-sized and small property insurance company insures present the loss and the drop of reimburses ability generally, even several seriously not to attain a designated standard.Taking the DB property insurance company as an example, this article inspects the profitability and the promotion strategy of the minor property insurance company to provide some reference suggestions to promote the healthy development of property insurance profession in China. This article revolves this question "how to promote the profitability of the minor property insurance companies in China" to launch the research. Firstly, the article makes clear the current trend of development of property insurance market in China, and launches the elaboration from the basic connotation research of the property insurance companies’ profitability; Next, according to the enterprise profitability’s appraisal system and the theory, it evolves the construction and the influencing factor analysis of the property insurance companies’ profitability appraisal system,in order to definite the research path; Then, it carries on the analysis to the DB property insurance company’s background and the state of operation, obtaining its insufficiency; Based on this, this article utilizes the analytic hierarchy process (AHP) to affect the primary factor of the DB property insurance company’s profitability to carry on the real diagnosis evaluation and the analysis actually. It distinctly takes the promote of the DB property insurance company’s whole profit ability as a general objective, and takes the conformity ability, reimburses ability, the cost control ability and the profit stability as four essential factors of the intermediate level criterion, and takes eight aspect factors:the human resources, the market size, the resources using ability, the enterprise culture, the customer degree of satisfaction, marketing serviceability, risk management control, strain handling ability and the enterprise innovate as to be possible to choose the scheme level factor, to gain the construction analytic hierarchy structural model and related real diagnosis data message through the questionnaire form. The empirical study result indicated that the key to promote the DB property insurance company’s whole profit ability, lies in expanding the market size and sharpening the resources use ability. It needs promotion of the company’s overall risk management control and more attention to the enterprise innovation ability. Finally, according to the DB property insurance company’s realistic situation and the empirical analysis result, from the adjustment strategic direction, completes the risk management and cultivation utilization of capital ability, it proposed the concrete strategy of increasing the enterprise innovation dynamics, human resources management and enterprise culture construction and so on, which suggested that could sharpen the DB property insurance company’s core competitive ability and promote the profitability level comprehensively.