China Dairy Industry Analysis and Development Strategies
|School||Dalian University of Technology|
|Keywords||Chinese dairy Industry Analysis Development Strategies|
Firstly, from raw milk production, dairy processing, consumption and trade of four aspects of the development of China and the World Dairy Situation. Analysis of the Chinese dairy industry in the above four aspects of the world's major dairy producer and consumer countries the gap, and further clarified by comparing the potential of China's dairy industry development prospects. Secondly, the Chinese dairy industry to analyze the external environment. Including national and sectoral policies, economic growth, consumption habits, demographic factors, such as economic globalization, technological environment, and analysis of the content and use simple mathematical models to estimate the future of China's dairy market demand and market size. Again, the focus of China's dairy market competition. According to Michael. Porter five forces analysis model of industry competition, entrants threat from substitutes threat, bargaining power of buyers, suppliers bargaining power among enterprises in China dairy industry competition analysis of the impact of these five aspects of the evolution of this industry five forces of power, evolutionary trends, competitive strength, competitive strategy, and strategy. Competition among China's dairy industry has been more detailed analysis of their competitive strategy and strategic analysis were presented in four different squares enterprise competitive strategy choice needs attention. In addition, but also on the international dairy multinational dairy industry in China as well as the impact of the dairy enterprise are discussed, pointing out that the international dairy multinational dairy industry in China as well as the level of threat of domestic dairy enterprises and threats way, and the corresponding coping strategies and recommendations. Then, in view of the inevitable trend of economic globalization, the internationalization of China's dairy industry issues were discussed. First discusses the internationalization of Chinese dairy companies necessity and external conditions, and then put forward the internationalization of China's dairy companies must pay attention to the central issue, namely, the core competitiveness cultivation and nurturing way. Finally, according to the results of the previous analysis and presentation of the relevant issues from the national policy, trade policy and corporate strategic choice made at three levels countermeasures and suggestions. Particularly in corporate strategy selection, the current Chinese dairy companies and key common problem, and proposes an important point, and coping strategies. The last part of this article in Shenyang Huishan made an example case study analyzes the Huishan competition in the market's strengths and weaknesses, market competition, put forward the corresponding countermeasures and suggestions. In conclusion, the analysis of the question of understanding a concept, hoping for inspiration Chinese dairy industry.