Study on Custormer Relationship Management of Henan Branch China Construction Bank
|School||University of Electronic Science and Technology|
|Keywords||CCB bank HN Branch CRM Strategic Research|
Today , the world financial environment plays a huge change. The intensification of competition in the banking sector, and consumer banking services personalized requirements on banks to manage the status quo is a huge challenge . If you can not quickly and efficiently respond to these challenges , the bank will lose valuable customer resources . Customer relationship management ( CRM ) is an important direction for future development of the Bank , is a solution and trends , to assist financial institutions to establish customer loyalty and distribution channels , improve customer relationships, distribution channels and products, profits, and market share . In this paper, a lot of research , application , development and current status of the domestic and foreign banking CRM analysis and for CCB bank HN Branch several CRM . Use the theory of strategic management , information management systems and other knowledge , analysis of the problems of HN branch of the Bank of CCB is located within the external environment , as well as their own customer management aspects , combined with the bank's information technology processes the study for how successful implementation of CRM for planning, analysis , design , implementation of the four stages of management methods , implementation steps , as well as a number of influencing factors were analyzed . In this paper, the level of China's commercial banks (provincial) branches and other financial institutions in the implementation of CRM projects has a positive reference .