Dissertation
Dissertation > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks

Study on Custormer Relationship Management of Henan Branch China Construction Bank

Author SongXiaoZuo
Tutor ShaoPeiJi
School University of Electronic Science and Technology
Course Business Administration
Keywords CCB bank HN Branch CRM Strategic Research
CLC F832.3
Type Master's thesis
Year 2004
Downloads 156
Quotes 2
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Today , the world financial environment plays a huge change. The intensification of competition in the banking sector, and consumer banking services personalized requirements on banks to manage the status quo is a huge challenge . If you can not quickly and efficiently respond to these challenges , the bank will lose valuable customer resources . Customer relationship management ( CRM ) is an important direction for future development of the Bank , is a solution and trends , to assist financial institutions to establish customer loyalty and distribution channels , improve customer relationships, distribution channels and products, profits, and market share . In this paper, a lot of research , application , development and current status of the domestic and foreign banking CRM analysis and for CCB bank HN Branch several CRM . Use the theory of strategic management , information management systems and other knowledge , analysis of the problems of HN branch of the Bank of CCB is located within the external environment , as well as their own customer management aspects , combined with the bank's information technology processes the study for how successful implementation of CRM for planning, analysis , design , implementation of the four stages of management methods , implementation steps , as well as a number of influencing factors were analyzed . In this paper, the level of China's commercial banks (provincial) branches and other financial institutions in the implementation of CRM projects has a positive reference .

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