A Study on Effective Communication of Calligraphy in the Digital Age
|School||Jiangxi Normal University|
|Keywords||Calligraphy communication Communicating environment Digital age Social transformation Communicating effect|
Calligraphy communication is a marginal subject which will be given birth soon.Based on the theoretical framework of the communication, the research works on the effect of calligraphy communication. This paper mainly has two parts.A: To emphatically analyze change trend of calligraphy spread environment while the extensive application of digital technology, including the transformation of the main function of calligraphy, the specialization of the subject (communicator), the digitization of the carriers and popularization of the object (receiver).B: To explore, in the digital age, how to establish the improvement scheme of calligraphy communicating effect. The consistency strategies were discussed separately based on the four elements of communication.