Study of Popular Aesthetic Concept of Costume in Social Transformation Era of Contemporary China
|School||Beijing Institute of Clothing Technology|
|Keywords||Public Clothing aesthetic Social transformation Social Stratification Consumer Culture Mass Media|
Transition period, the clothing of the Chinese public increasingly rich cultural life. Mass clothing aesthetic, but for the transition period is still in the preliminary stage. Previous studies tend to lack of deep substantive analysis from the point of view of the apparel development rheological studies focused on describing the clothing changes appearance. So, the existing theories at home and abroad on the basis of the results of research and exploration, mainly lateral resolution combined with longitudinal comparison, and strive as much as possible to achieve more for the contemporary Volkswagen costumes aesthetics deep, three-dimensional study and summarize. The second chapter focuses on vertical aesthetic with traditional costumes after the reform and opening up in front of the founding of clothing aesthetic too than, combined with the economic environment of the period of reform and opening up, political and cultural ideological transformation, to tease out the contemporary Chinese Transition The three Volkswagen clothing aesthetic characterization: steering by the high aesthetic pursuit of sensual pleasure, and also showed by a high degree of unity to the diversified development of increasingly rational and personalized kitsch tendency. Third to seven chapters from the horizontal, in the context of social transformation, combining sociology and social psychology theory turned to examine the aesthetics of modern mass clothing, a critical analysis of the sociology of culture logic from economies in transition period , the three angles of the cultural, social and psychological analysis of the mechanism of the interaction of the various social forces behind mass clothing aesthetic, explained during the conflict, in order to explore the aesthetics of the modern trend in society under the joint effect of mass clothing. Analysis and research, there are four main factors Volkswagen clothing aesthetic modern transformation: The main reason is the social transformation and social differentiation (Chapter 1), the other three reasons were the impact of consumer culture (Chapter IV), mass media guide (Chapter V), as well as a driving force within the social and psychological mechanisms (Chapter VI). It is the interaction of these four forces, so that people get the new body in the twists and turns, the Transition Period Volkswagen clothing aesthetic Nirvana rebirth. But the the new costumes aesthetic concept is not yet mature, it is from the traditional to the modern transformation inevitable problems. The people clothing aesthetic values ??agree with the social context, social relations reconstruct changing. As society progresses, the of Contemporary Mass costumes aesthetic concept will be more mature and systems. (Chapter VII), this thesis is focused on the analysis of mass clothing aesthetic community generated acceptance mechanism is a cross-sectional study of contemporary clothing culture study expand. More hope the contemporary Volkswagen costumes aesthetics can get more attention for the development of Chinese contemporary clothing humble heart.