Documentary photography advertising performance
|School||Hubei Academy of Fine Arts|
|Course||Photographic techniques and theoretical study|
|Keywords||PSAs Documentary Photography Advertising performance Future Development|
Public interest advertising as advertising is an important part of, its purpose and function is to guide and influence social thought, public service for the society. In the now diversified social environment, the public values and ideas of present diversified trend, which need public service ads to guide and standardize, its importance is growing. And documentary photography as a form of public welfare advertisement form, has the characteristics of other forms do not have, to make public service ads to achieve more good results. From public service ads and documentary photography, this paper respectively introduces the developing situation and social attribute of the public service ads and dissemination, and documentary photography art, and the characteristics of the advertising, and in these two aspects, on the basis of conflict and the fusion of documentary and transmission, this paper predicts the development trend of advertising photography, the public service ads is obtained and the conclusion of the fusion of documentary photography is king.