A Study on Intercultural Communication of American TV Series in China
|School||Huazhong University of Science and Technology|
|Keywords||Intercultural Communication American TV series Audience Analysis Culture discounts|
In the context of globalization , film and television works intercultural communication had reached alarming proportions exception , as time goes by more intensified the trend. Film and television work has a huge audience and extensive coverage as the most sought after entertainment popular culture , it not only brought huge economic benefits , but also to promote cultural communication between countries , making the culture of various countries and regions quickly shared by people around the world . Current hit U.S. drama widespread among young people in China , but the U.S. drama and drama before different, it 's popular in China and not through the traditional mainstream media , but by means of the power network . U.S. drama hot circulating on the Internet constitutes a phenomenon worthy of attention and study , but we are in the mass media and very difficult to find traces of drama . This phenomenon behind what the underlying causes ? The first chapter describes the basic situation and the United States play in the spread of Chinese history . Chapter II through questionnaires and interviews as the way of the Chinese American TV audiences an empirical investigation. The third chapter in audience research , based on the use of communication and cross- cultural communication theory , revealing drama in the network prevalent underlying causes simultaneous contrast drama in Chinese mass market spread pomp , analyze why the U.S. drama not like drama as successful settled in China 's mainstream television media . Chapter drama in China by the United States spread to draw some inspiration for the development of Chinese culture . U.S. drama spread in China shows that the context of globalization and cultural exchanges between the overwhelming drama as an important manifestation of culture is certainly no exception . Face impact of foreign culture , while we deal with their restrictions , more important is rational to face the challenges of foreign culture , its essence to its dregs, to exchange and communication rather than aggression , penetrating manner own cross cultural transmission .