Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy

The Application Analysis on Chang Hong Sales & Customer Management Information System

Author XuLiLi
Tutor ChenGuoQing
School Tsinghua University
Course Business Administration
Keywords Customer and sales management MIS Applications
CLC F279.26
Type Master's thesis
Year 2004
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The current Chinese companies are in a very competitive environment. The face of a gradually improving market economy , the domestic enterprises generally felt the crises and challenges . They actively using a variety of measures aimed at an advantage in the competition . Currently, almost all of the companies recognize the importance of information technology . Information management has become a modern enterprise management and control needs . The present report is to a particular enterprise is the actual background information from the business and IT strategic planning and business relationship began to talk . Throughout the report is divided into three parts. The first part is about the Sichuan Changhong Group research project , roughly describes the operation and then Changhong information technology , focusing on through the value chain analysis to determine the chain of the third and fourth aspects of both sales and customer service faced challenges and how to achieve added value through information technology . Functionality in the system should be implemented to determine the future , the report then describes the reasons for system selection . The second part is about the application of the management information system after a detailed description of changes in business processes . According to the first part of the main problems found , the project is divided into pre- sale, sale and customer care several chunks. The third part is a summary of project implementation issues , and suggestions for further improvement of the system . Meanwhile, the project as a template , summed up its other companies follow a similar system construction advice.

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