Dissertation > Culture, science,education, sports > Sports > Ball games > Basketball

Research on How Sports Anime Affect Youth Value of Basketball

Author ZhengHeMing
Tutor ChenRong
School Fujian Normal University
Course Humane and Sociological Science of Sports
Keywords Sports anime Slam Dunk youth basketball value reasons
CLC G841
Type Master's thesis
Year 2011
Downloads 39
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Slam Dunk is a classic work of sports anime, brought in China in 1996. It had an effect on young people deeply, specifically in 1980s to 1990s. This essay researched the performance on how Slam Dunk affect the basketball value of young people through Slam Dunk Douban Blogs and some media reports. The impact of basketball may be deep or shallow, cognitive or behavioral, changeable or stable, recent or perennial, conditional or direct, which have become an indelible memory in life, even some element so far. This essay used Literary Reception theory, Communication Gratification theory and Innovation Diffusion theory to explore the reasons for these impacts. The Socialization and Role Identity demand is a subjective reason of young people’s acceptance. The design of Deep Consideration and Basketball Enlightenment in Slam Dunk is an objective reason for why Slam Dunk accepted widely. Interpersonal Communication and Individual make audience grow in number and Basketball Value spread to be impossible. Slam Dunk ought to bring us not only some good memories about youth and basketball, but also some inspiration. It should to propose some effective and feasible ways to the development of sports anime, the cultivation of media quality, the sport life of young people, which can make sports to be industry of anime and media and even the mixture Social Chain to be the optimal way to perennial development.

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