Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

A Study about the Development of the Domestic Affiliate Marketing

Author JiangZuoZuo
Tutor LiuZuo
School Fujian Normal University
Course Communication
Keywords Affiliate Marketing Baidu Alliance Traditional ad network trends
CLC G206
Type Master's thesis
Year 2011
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With the development of science and technology,the network media has been to the mainstream of media.Besides,the audience break down as several segments, the type and quantity of network media are increasing rapidly at the same time.They act an effect on each other,and the result is that they make the status of fragmentation move faster.And then the Affiliate Marketing turn up.More and more entrepreneurs especially the entrepreneur with small-scale company are fond of it for its low cast, wide coverage and accurate results.At the year of 2008,the world economic crisis was broke out.Although it influenced the vitual economy,the opportunities should not be overlooked.The entrepreneurs pay more attention to the effentiveness and the accuracy of advertising at this moment,so as long as the Affiliate Marketing seize this opportunity,it would be successful.Therefore,the clue to my study is the process of the Affiliate Marketing’s development.My study would emphasize that why it appears and what elements promote the development,what are the differents among the Affiliate Marketing.traditional ad network and the advertising agency.In addition to this,I will focus on the problems in the development process.Through my article,I take the example of BAIDU alliance,the purpose is that I want to find out the experience of its success.I will use the experience as grounds for the problems. At the end of my study,I forecast the trend of its development.I hope my study can give some help to the development of the Affiliate Marketing.

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