Study of Competitive Strategy of Chinese iron and steel enterprises
|School||University of Foreign Trade and Economic|
|Keywords||Iron and steel industry Competitive Strategy Laiwu Iron and Steel ( Group) Corporation|
Beginning in 2002 , China's domestic steel market demand is strong , led to an investment in the iron and steel boom , and excellent performance of a number of iron and steel enterprises in China . But at the same time we must be cool to see the gaps and weaknesses of the market behind the prosperity of all the threats and the iron and steel enterprises . Since the founding of the reform and opening , China's iron and steel industry has made ??great achievements , steel output ranked first in the world . Process , technology and equipment structure has been significant adjustment ; steel product variety, quality has been significantly improved ; significant decline in energy consumption . Despite the low cost of production , but China is not a technology powerhouse of the iron and steel industry , high value-added steel products still need to be imported to meet domestic demand . Low level of specialization and small scale enterprises , investment diversification , the products structural imbalance is the root cause of one of China's iron and steel industry uncompetitive in the international , the biggest obstacle is also constrained the development of the industry . Iron and steel enterprises how to develop a competitive strategy to create competitive problems faced by a large number of domestic iron and steel enterprises . Laiwu Iron and Steel Group Co., Ltd., for example , the theory of competitive strategy analysis of market opportunities and threats , and the strengths and weaknesses of the enterprise , and the company's competitive strategy to analyze the proposed countermeasures and suggestions to achieve strategic objectives . Text is divided into four parts in addition to the introduction and conclusion . The first part is the analysis of the steel industry in the global competition of the world and the pattern of China 's iron and steel industry , iron and steel market situation , the development of the iron and steel enterprises direction ; second part describes the history and current status of the development of Laiwu Steel , Laiwu Steel SWOT analysis to identify the strengths and weaknesses , opportunities and threats of the environment ; third part analyzes the Laiwu Steel is the face of the competitive environment and competitive strategy ; Laiwu Steel 's how to create a competitive advantage and achieve strategic objectives put forward their own views and suggestions.