Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China > Radio, television and institutions


Author MaYaHong
Tutor BaiRunSheng
School Central University for Nationalities
Course Journalism
Keywords Western Channel Western Development Establish Developing End of analysis
CLC G229.23
Type Master's thesis
Year 2005
Downloads 133
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Including the western third of the administrative provinces and municipalities in China, an area of ??6.86 million square kilometers, population of over 355 million, respectively, accounting for 69.95% and 28.85%. West is also inhabited by ethnic Chinese, there are about 51 ethnic minorities lived here. June 17, 1996, Comrade Jiang Zemin clearly put forward the general principles to accelerate development of the west. May 12, 2002 opened the western channel CCTV, is to serve the western development strategy in China and the establishment of national channels. While the channel on December 28, 2004 off the air, there is only more than two years time. But \Thesis consists of four chapters to start discussion: Chapter One: Overview of the founder of the western Channel. Was founded in May 12, 2002 in the western channel of CCTV, is the news, information-based integrated channels. It is a service in China's western development strategy and the establishment of channels, which aims to build large-scale development of the western region's largest and influential platform for information dissemination, and strive to create a good western development atmosphere of public opinion. It has a profound political significance. While the industry news media and cultural studies and anthropology have a significant role in promoting. Chapter II: Western channel operation. This chapter describes the main characteristics of the western Channel, the western channel mode of operation - business unit enterprise management, the operating rules of the western Channel: \reported that the leading system; expansion of new themes with the old theme of the new digs; sink world the essence of Yang exclusive advantages, etc., further pointed out that \Good western development campaign in force, effectively promote the overall progress of western development. Chapter III: Western Channel Development - Western channel system analysis, the chapter of quantitative and qualitative analysis using a combination of methods, mainly discusses the western channel positioning, key columns and critical analysis of the program, and further pointed out that the western channel build national characteristics The vitality. For the development of a national channel depth discussion. Chapter 4: Analysis of the western end of the channel. Mainly on the western end of the reason for multiple versions of the channel. Depth analysis of the western Channel End Reason: congenital dislocation - promotion and marketing two scales contradictions; birth defects - Channel envisaged logic errors; chronic - Column homogenization; fatal injury: enterprise management mechanism is not smooth, management attribution confusion, etc., is all these reasons lead to the ratings has been low, no profit at all, resulting in CCTV off the air the channel. At the same time I also further elucidation: As the national television station CCTV, not just to \greater than the economic benefits, which should remain vitality. Keywords western Channel, the western development, the founder, development, end of

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