The Research on Customer Relationship Management for Real Estate Enterprise
|School||Xi'an University of Architecture and Technology|
|Keywords||Real estate companies Customer Relationship Customer Relationship Management|
In today's highly competitive business environment , the real estate enterprises are looking to establish with the rapid expansion of e-commerce mode that matches the business development strategy , the need to enhance customer value to an unprecedented height . Customer relationship management ( CRM ) is described for the use of information technology, customers, competition, brand and other elements of co-operation and to achieve overall optimization of modern management system . However, for real estate enterprises on the basis of in -depth study and industry characteristics , the enterprise organizational structure reengineering and business process reengineering, to establish a customer relationship management system for real estate business characteristics , has become a development to be solved problem . This article aims to explore and answer the basic question of the real estate business management - real estate customer relationship management system . Why should the introduction of customer relationship management background and significance of the real estate business made ??a detailed system Quan analysis . Then combined with the characteristics of the real estate business operational processes , in the enterprise reorganization proposed the establishment of the real estate customer relationship management unit , to integrate the information and resources within the entire enterprise environment to enhance the sensitivity of strain on the external environment and overall customer satisfaction . On the basis of previous research , this paper focuses for business process reengineering , enterprise-class real estate companies , organizations and departmental CRM needs in-depth analysis of the the CRM system model to adapt to the operational characteristics of the real estate business , pointed out that in the CRM system implementation process , it is necessary to introduce an effective evaluation and monitoring mechanisms . The results of this study provide a reference customer relationship management mode available for real estate companies and Implementation Strategy , to provide theoretical guidance for real estate enterprises to implement CRM has a positive significance in promoting China's real estate enterprise's core competitiveness and overall strength .