Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

The Research on Customer Relationship Management for Real Estate Enterprise

Author ShenZhi
Tutor JinWeiXing
School Xi'an University of Architecture and Technology
Course Business management
Keywords Real estate companies Customer Relationship Customer Relationship Management
CLC F293.3
Type Master's thesis
Year 2005
Downloads 507
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In today's highly competitive business environment , the real estate enterprises are looking to establish with the rapid expansion of e-commerce mode that matches the business development strategy , the need to enhance customer value to an unprecedented height . Customer relationship management ( CRM ) is described for the use of information technology, customers, competition, brand and other elements of co-operation and to achieve overall optimization of modern management system . However, for real estate enterprises on the basis of in -depth study and industry characteristics , the enterprise organizational structure reengineering and business process reengineering, to establish a customer relationship management system for real estate business characteristics , has become a development to be solved problem . This article aims to explore and answer the basic question of the real estate business management - real estate customer relationship management system . Why should the introduction of customer relationship management background and significance of the real estate business made ??a detailed system Quan analysis . Then combined with the characteristics of the real estate business operational processes , in the enterprise reorganization proposed the establishment of the real estate customer relationship management unit , to integrate the information and resources within the entire enterprise environment to enhance the sensitivity of strain on the external environment and overall customer satisfaction . On the basis of previous research , this paper focuses for business process reengineering , enterprise-class real estate companies , organizations and departmental CRM needs in-depth analysis of the the CRM system model to adapt to the operational characteristics of the real estate business , pointed out that in the CRM system implementation process , it is necessary to introduce an effective evaluation and monitoring mechanisms . The results of this study provide a reference customer relationship management mode available for real estate companies and Implementation Strategy , to provide theoretical guidance for real estate enterprises to implement CRM has a positive significance in promoting China's real estate enterprise's core competitiveness and overall strength .

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