Dissertation > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy

Project Marketing Report of Real Estate of "Gulf of the Palm"

Author HuangLiHua
Tutor LiangGeFu
School Guangxi University
Course Business Administration
Keywords Real estate Real estate planning Marketing Reports
CLC F293.3
Type Master's thesis
Year 2005
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Chinese real estate industry in 2003 to enter a rapid development of the channel . Full development and release of the national real estate development is booming environment , Nanning real estate in 2004 , the emergence of a group on a hundred acres , even thousands of acres of the project matured marks Nanning City real estate development , consumers that buyers increasingly rational , and with the rapid development of the real estate industry , real estate marketing plan throughout the planning along with rapid development , however , in actual operation , most still the developers alone run the project ran loan running sales , is still a simplistic business model , not to mention the true sense of marketing and planning . At the same time , due to the extent of the real estate market is getting higher and higher , the personal consumption has become the market mainstream , the \integration of resources , scientific , rigorous, standardized operating principles of real estate throughout the planning , marketing and management of the real estate project has become a new hot spot . Thesis of hands of a real estate project - Palm Cove for instance , the use of the concept of integrated marketing , integration of the project from the location , environment , room type , price , brand , packaging , promotion , reasonable assurance as to the actual needs of the real estate target market , common interests of developers , consumers , social tripartite project positioning , market research , promotion planning , sales execution and marketing process of analysis , planning , organization and control , in the deep-rooted deep understanding of the potential consumers and future needs based on reasonable marketing program designed for developers , so that the products have been recognized by consumers , and developers to obtain benefits through consumer satisfaction . Description the specification market conditions , real estate marketing tools for real estate development and the role .

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