Project Marketing Report of Real Estate of "Gulf of the Palm"
|Keywords||Real estate Real estate planning Marketing Reports|
Chinese real estate industry in 2003 to enter a rapid development of the channel . Full development and release of the national real estate development is booming environment , Nanning real estate in 2004 , the emergence of a group on a hundred acres , even thousands of acres of the project matured marks Nanning City real estate development , consumers that buyers increasingly rational , and with the rapid development of the real estate industry , real estate marketing plan throughout the planning along with rapid development , however , in actual operation , most still the developers alone run the project ran loan running sales , is still a simplistic business model , not to mention the true sense of marketing and planning . At the same time , due to the extent of the real estate market is getting higher and higher , the personal consumption has become the market mainstream , the \integration of resources , scientific , rigorous, standardized operating principles of real estate throughout the planning , marketing and management of the real estate project has become a new hot spot . Thesis of hands of a real estate project - Palm Cove for instance , the use of the concept of integrated marketing , integration of the project from the location , environment , room type , price , brand , packaging , promotion , reasonable assurance as to the actual needs of the real estate target market , common interests of developers , consumers , social tripartite project positioning , market research , promotion planning , sales execution and marketing process of analysis , planning , organization and control , in the deep-rooted deep understanding of the potential consumers and future needs based on reasonable marketing program designed for developers , so that the products have been recognized by consumers , and developers to obtain benefits through consumer satisfaction . Description the specification market conditions , real estate marketing tools for real estate development and the role .