Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

A Study on the Ideological and Political Education Function of Mass Communication and Its Control

Author LiZuoNa
Tutor XuYongZan
School Hebei University of Science and Technology
Course Ideological and Political Education
Keywords Mass Communication Ideological and Political Education Controlling factors
CLC G206
Type Master's thesis
Year 2010
Downloads 164
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In the mass expansion, the media diverse and complex communication environment of the context , the effect of ideological and political education is declining . Box office billions of movies, hit TV series , best-selling book , popular music , popular videos, hits one million blog culture consumer goods in the ever-present moment to change people's thinking , ideologies , values lifestyle through the mass exerts a subtle influence people's spiritual world and real life . The indifference of the political community , political attitude is unknown the value system disorders, entertainment speculation , network Pushing Hands fraud , network thugs phenomena of mass communication has failed to effectively play its ideological and political education function . In order to solve the negative issues of mass communication , mass communication effective ideological and political education , this article analyzed the ideological and political education function of mass communication and control . Combing the public dissemination of ideological and political education research based on five major controlling factors : the impact of mass communication play to the ideological and political education and political control , interest groups and economic domination , mass media self - control , audience control and moral control ; analysis of the impact of mass communication play to the ideological and political education : political message delivery failure , cultural security , lack of law , cultural production and economic benefits oriented , citizen information receiving and processing capabilities . Finally, through the development of e-government , insist on a firm ideology , improve relevant laws and regulations , pay attention to the reform of the cultural industry , to improve the citizen media literacy and a variety of ways to work together to strengthen and improve ideological and political education function of mass communication .

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