Dissertation > Economic > Economic planning and management > Management of National Economy > Energy Management

Research on Energy Management Contract Marketing Strategy of ZG Company

Author HuangXiaoWen
Tutor DongYaLi
School Lanzhou University
Course Business Administration
Keywords Energy Management Contract Marketing Strategy Relationship Marketing SWOT analysis
CLC F206
Type Master's thesis
Year 2011
Downloads 171
Quotes 2
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This article first introduces the background and significance, then the domestic and foreign research results were reviewed, the ZG marketing company to study this issue. Overview of domestic and foreign EMC development and practical experience, then, elaborated the ZG company energy management contract in the field of marketing theory, to the EMC this paper analyzes the connotation of the whole article writing, so as to lay a solid theoretical foundation.Based on the introduction of domestic and foreign EMC development and practical experience, describe the EMC and marketing theory, and taking the ZG company EMC as the research object, in view of its marketing advantage, potential, problems and coping strategies, to carry out a comprehensive in-depth exploration and research. This paper introduces the basic conditions of the company, to the EMC in your industry of domestic and international market to conduct a comprehensive analysis, studies the ZG company’s marketing strategy, and the target market strategy, put forward to strengthen the strategic direction and" the capability of independent innovation of large-scale integrated energy services company" localization of target. At the same time, will focus on strategic research to refine strategies, in the use of the traditional marketing theory on the basis of introduction, and highlights the brand marketing, internet market, relationship marketing and many other new marketing concept, make it more advanced marketing strategy, proposed the implementation of marketing strategy and marketing activities of the effective control measures.Develop and optimize the product marketing strategy to lay the foundation of. With SWOT analysis, through the breakdown of the market for the company ZG, select the target market, and to develop the EMC market development strategy and product strategy, to customer needs as a focus for research, and further improve the product, so that in the fierce market competition in the survival and development.

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