Media image of the local government
|Keywords||Local government Media image Social transformation|
With the in-depth development of economic globalization , more countries into the global competition with an open attitude . Three decades of China's reform and opening up and the socialist market economic system has been established and continue to improve the sustained and rapid development of the national economy , the country's economic strength has been continuously strong government role everything from the past , nothing is to do to the service provider into the economy the profound changes caused by the rapid development and social transformation of society . With the gradual maturing of China 's political and economic reform , democratic participation of public awareness and desire more strongly to rational scrutiny to government actions and policies , and gradually shift unconditional obedience to the government from the past . In modern society , a good reputation and image has become an increasingly important intangible resources and wealth . The part of government officials, the concept is still old, due to obvious reality the administrative system fragmentation , lack of ideas and knowledge more news dissemination and shape the image of the government , and the resulting media use of the concept of lag . How local governments to further improve media literacy , to form a good interaction with the news media , shaping a good image through the media , to promote the work of the Government to proceed smoothly , has become China 's local governments urgent topics . Very important for the government to shape the image of the government media , the good image of the government to get public endorsement and support , in order to have the ruling foundation , can the policy be implemented , image building to carry out the work of the government has a significant meaning and role . From the connotation of local governments and their media image , the status of the local government media image and problem analysis and Guangdong Province , for example , to explore how the local government and the mass media to achieve positive interaction , and the final image of the shape of the local government media .