Dissertation
Dissertation > Political, legal > China's political > Political system and national institutions > Local people's governments

Media image of the local government

Author ZuoHongLi
Tutor ZhengYaZuo
School Heilongjiang University
Course Journalism
Keywords Local government Media image Social transformation
CLC D625
Type Master's thesis
Year 2011
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With the in-depth development of economic globalization , more countries into the global competition with an open attitude . Three decades of China's reform and opening up and the socialist market economic system has been established and continue to improve the sustained and rapid development of the national economy , the country's economic strength has been continuously strong government role everything from the past , nothing is to do to the service provider into the economy the profound changes caused by the rapid development and social transformation of society . With the gradual maturing of China 's political and economic reform , democratic participation of public awareness and desire more strongly to rational scrutiny to government actions and policies , and gradually shift unconditional obedience to the government from the past . In modern society , a good reputation and image has become an increasingly important intangible resources and wealth . The part of government officials, the concept is still old, due to obvious reality the administrative system fragmentation , lack of ideas and knowledge more news dissemination and shape the image of the government , and the resulting media use of the concept of lag . How local governments to further improve media literacy , to form a good interaction with the news media , shaping a good image through the media , to promote the work of the Government to proceed smoothly , has become China 's local governments urgent topics . Very important for the government to shape the image of the government media , the good image of the government to get public endorsement and support , in order to have the ruling foundation , can the policy be implemented , image building to carry out the work of the government has a significant meaning and role . From the connotation of local governments and their media image , the status of the local government media image and problem analysis and Guangdong Province , for example , to explore how the local government and the mass media to achieve positive interaction , and the final image of the shape of the local government media .

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