Dissertation > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy

The Adjustment of YunPing Ornament Material Company Market Management Strategy

Author WangRuiLin
Tutor ZhangTieNan
School Harbin Engineering University
Course Business Administration
Keywords Retail Building and Decoration Materials Warehouse-style supermarket Traditional dealers
CLC F279.26
Type Master's thesis
Year 2005
Downloads 83
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Since reform and opening , along with the growth of the national economy and people's living standards improve , businesses have seen significant development , but also a variety of changes occurred . In retail, 8 August 1993 , the birth of China's first warehouse-style supermarket - Guangzhou Ke Long , which began a revolution in China's retail industry . As a real estate accessories architectural decoration materials industry , along with the Orient Home , Tianjin home, Haomeijia other domestic building materials supermarkets and B \u0026 Q, OBI and other foreign supermarkets and the emergence and expansion of the traditional dealer situation began to change and crisis . Supermarket chain model scale and the emergence of the entire retail market caused a huge shock, they plundered the traditional dealer market share , breaking the traditional manufacturers and distributors of the original pattern , resulting in a market by a \\In this paper , combining the characteristics of building decoration materials industry to cloud level decorative materials market changes facing the company as the research object , comparison, analysis of domestic market development status of the industry , its future development trend of research, discussion, help supermarket format and in our further understanding of the entire retail industry , but also hope this conclusion - from market demand and supermarket operators disharmony at the start, to strengthen the industry has gained market acceptance standard, branded product sales , development needs \

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