Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Distribution work

Circulation of Digest Magazines for Students at Home and Abroad

Author LaiXiaoHua
Tutor LinRuPeng
School Jinan University
Course Journalism
Keywords Profit model Domestic issue Going out
CLC G235
Type Master's thesis
Year 2010
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Periodical industry in China , the abstracts of students on the issue of the market account for a large proportion . The student abstracts low barriers to entry , Emerging in another, but few survive Ebb Tide , there are many struggling to support . The student abstracts have not only to deal with intense peer competition , also affected by the strong impact of the Internet in recent years . Be found in the cracks profit model for their own survival and development , to expand the magazine circulation , student abstracts have to be studied . In addition, support for the news publishing industry \Students Digest magazine with the national \This article provides an overview of student abstracts the operating conditions , the market environment analysis and comparison of the profit model , found it difficult to rely on advertising and add-on products and growth , expand the circulation of students abstracts profitable reality . The article introduces the student abstracts in China issued by the domestic status quo and the journey of \The last part focus on exploring how the era of information explosion students abstracts sustained , in-depth expand overseas distribution channels , enhance the quality of magazines , seek the cooperation of customers of the Group , to develop the network issue , student media alliance as well as by the national \sail out to sea and other aspects of active exploration .

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