Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China

Study on the Industrial Structure Adjustment of Chinese Publishing

Author ZhaoGuangJu
Tutor ZhangYangZhi
School Beijing Institute of Printing
Course Communication
Keywords Publishing Industry Industrial structure Adjustment
CLC G239.2-F
Type Master's thesis
Year 2010
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Since the late 1990s , the development of China's publishing industry has undergone tremendous changes in the environment : the WTO, the influx of foreign publishing companies , publishing industry in China has created a significant competitive pressures , information technology development for the Book Publishing Industry creating new technological environment and so on. China's publishing industry to take the appropriate measures to respond to new opportunities and new challenges, such as the formation Publishing Group, to accelerate the pace of new technology and so on. So it is necessary to further deepen reform, promote industrial restructuring and upgrading , promote institutional mechanisms and management innovation . In this thesis, evidence-based research methods , using literature research methods, content analysis , description and reveals the trajectory of the development of China's publishing industry ; qualitative and quantitative analysis methods, the structure of China's publishing industry, the status quo for a more detailed anatomical analysis ; the use of analogy , inductive , deductive , explicit development of China's publishing industry the way forward and practical policy options . The first chapter analyzes the research background and significance of the research status of the sort and review, and described the topics of the basic ideas , methods , purpose and innovation . The second chapter is theoretical support part of this thesis , the main contents of the industrial structure , the properties of the publishing industry and the basic characteristics of the publishing industry structural elements were analyzed , and its basic theory are reviewed. The third chapter analyzes the restructuring of China's publishing industry 's history, the main problems , and carried out a detailed analysis of the reasons ; addition, analyzes of this U.S. financial crisis on China 's impact on the publishing industry . The fourth chapter analyzes the structure of the Western developed countries publishing industry status quo , and its comparative analysis ; addition, analysis of the previous two financial crisis impact on the publishing industry . Chapter V on the basis of the foregoing analysis presented in the new situation to accelerate China's publishing industry structure adjustment countermeasures.

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