Murdoch holding \
|Keywords||New media The Times Murdoch Change|
Digital technology and network technology development, and promote the development of Internet-based online media, electronic newspapers, digital TV, mobile TV, mobile phones and other new media. New media for its prompt and efficient advantages to compete with traditional media audience, which will inevitably have an impact on the traditional media. The emergence of new media, most of the paper's circulation dropped, and some newspapers even in the face of a crisis of survival, in order to deal with this crisis, many newspapers have chosen change. This paper discusses the Murdoch holding \First, a brief introduction to \\A brief introduction to \\New media is relative to the three traditional media of newspapers, books, radio and television, showing a rapid and timely information, interactive, large capacity. To the World Association of Newspapers has brought no small impact, some newspapers are facing the problem of existence, and therefore require Newspaper innovation in order to attract more readers. Secondly, this paper introduces three aspects Murdoch holding \One is to meet the needs of the audience as the center of the reform of the news business, including the Times layout and reported the contents of the reform. The second is the reform on the \In the new media environment, \The third is the \Finally, through the analysis of the Murdoch holding \integrated marketing, create daily newspaper weekend edition.