Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business

CCTV Economic Channel brand strategy

Author GuoAnFei
Tutor ZhangBingJuan
School Zhengzhou University
Course Journalism
Keywords CCTV—2 brand Strategy Competition ability
CLC G222
Type Master's thesis
Year 2008
Downloads 62
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2008 is Chinese television industry to establish 50 anniversaries, China is a big country with a lot of television, television consumers have been reached 36.4 ten thousand. CCTV have 16 channels which cover Chinese television programs having all subjects forms and types, striving for Chinese television audience ;Secondly, more than 50 local television stations scrambls every audience’s attention. Because the television technical development and the system reforms perfect, cable network has reached many parts of the country.When television’s supply quantity exceed audiences’ accepted ability, the attention becames a kind of lack resource.Acquiring attention becomes the television channel which acquire a market quota, acquire audience memory and acquire the result of communication. Each television channel is creating core competencies in effort in recent years. For exampie,Hunan TV mains recreation;Guang dong TV mains finace;Jiang su TV mains emotion.the competion of medium are more and more fierce and audience are subdivided under the circumstance, each television organization almost has own economic channel and economic programs,CCTV—2 acquires very high viewer rating, only next to CCTV—1, is the second TV channel of China .It is evaluated by the television audience for one of the most vigorous television channels.How CCTV—2 is the invincible position originally at numerous rival neutrals ?How develop so many faithful audience?How win a so good public praise?This text studys its brand strategy from medium the view level, analyzing an CCTV—2 famous brand column purpose to operate successfully from the tiny view level, deserve the employee of the economic medium draw lessons from with thinking, owning special of research value.

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