The Study on the Expression of Aesthesia Design in Corporate Identity System
|School||Inner Mongolia Normal|
|Course||Art of Design|
|Keywords||Brand Corporate Identity System Design of the United States|
The brand is the relationship between the consumer and the product . It is the important intangible asset of the enterprise , and the key factors that drive this asset is the brand image . The brand image is the overall consumer brand perception and views of the past and influence and determine the brand purchase and consumption behavior of people . Trusted brand name in the minds of consumers , to come out of their own style and taste , can enable consumers to spend several times the price of the purchase of additional value higher than similar products . CIS is an abbreviation of the English CORPORATE IDENTITY SYSTEM , corporate identity system , known as the corporate image . It as a new form of advertising , the focus is to promote enterprise services . Integration and resources from the brand , brand design, brand communication and promotion to promote the development of the brand , and establish a high-quality corporate image . The brand image is perceived image of the brand in the minds of consumers , brand recognition companies want their own brand to achieve the desired effect . Corporate identity system is the connective chain of businesses and consumers , brand identity and brand image in the middle of . Corporate identity design is the design of the United States , including MIS are designed in the United States ; BIS and VIS are designed in the United States in the form ; BIS activities in the form of the design of the United States , VIS is the presence of the object in the form of design beauty . Three inferring dependency , co- driven by the pace of business , unique shape corporate brand image . As a form of advertising design , corporate identity system after a serious investigation , and clarity, unity repeated studies derived corporate identity established advocacy program . It is a the directional design norms of corporate image , a complete set of the propaganda system . Determine promotional objectives through the understanding of the enterprise and future planning , and refining, general visual design means established principles and goals visualization . Cultural structure , corporate identity system is the big a combination of a variety of factors and components . The connotation of the design has been far beyond the scope of art across a variety of disciplines . As contact corporate identity system for businesses and consumers , brand identity and brand image is the point of intersection of economics, design arts , business administration , science and other disciplines .