Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts

The Study on the Expression of Aesthesia Design in Corporate Identity System

Author DaNiSha
Tutor ALunNa
School Inner Mongolia Normal
Course Art of Design
Keywords Brand Corporate Identity System Design of the United States
CLC J524
Type Master's thesis
Year 2005
Downloads 296
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The brand is the relationship between the consumer and the product . It is the important intangible asset of the enterprise , and the key factors that drive this asset is the brand image . The brand image is the overall consumer brand perception and views of the past and influence and determine the brand purchase and consumption behavior of people . Trusted brand name in the minds of consumers , to come out of their own style and taste , can enable consumers to spend several times the price of the purchase of additional value higher than similar products . CIS is an abbreviation of the English CORPORATE IDENTITY SYSTEM , corporate identity system , known as the corporate image . It as a new form of advertising , the focus is to promote enterprise services . Integration and resources from the brand , brand design, brand communication and promotion to promote the development of the brand , and establish a high-quality corporate image . The brand image is perceived image of the brand in the minds of consumers , brand recognition companies want their own brand to achieve the desired effect . Corporate identity system is the connective chain of businesses and consumers , brand identity and brand image in the middle of . Corporate identity design is the design of the United States , including MIS are designed in the United States ; BIS and VIS are designed in the United States in the form ; BIS activities in the form of the design of the United States , VIS is the presence of the object in the form of design beauty . Three inferring dependency , co- driven by the pace of business , unique shape corporate brand image . As a form of advertising design , corporate identity system after a serious investigation , and clarity, unity repeated studies derived corporate identity established advocacy program . It is a the directional design norms of corporate image , a complete set of the propaganda system . Determine promotional objectives through the understanding of the enterprise and future planning , and refining, general visual design means established principles and goals visualization . Cultural structure , corporate identity system is the big a combination of a variety of factors and components . The connotation of the design has been far beyond the scope of art across a variety of disciplines . As contact corporate identity system for businesses and consumers , brand identity and brand image is the point of intersection of economics, design arts , business administration , science and other disciplines .

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