Dissertation
Dissertation > Economic > Posts and Telecommunications economic > Postal > Postal business organization and management

Practice of Relationship Marketing Theory in Jilin-Post Marketing System Construt

Author WangZhuangWen
Tutor ZuoPingAn
School Jilin University
Course Business Administration
Keywords Relationship Marketing Customer Satisfaction Management Customer Relationship Management Post marketing system
CLC F616
Type Master's thesis
Year 2006
Downloads 213
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China Post is the enterprise of the ownership by the whole people. The aim of the post shape is the realize universe and fair post communication service. Along with the shape of the market economy, the post is facing the keen competition. the day of "king’s daughter is not sorrow for geting married, sitting to wait the consumer to come ", has already disappeared gradually. The post starts to accept the modern marketing principle after undergoing a period suffer and confusion, taking market place as the guide runner, taking client as the center, all-directions contented client of characteristic demand. Therefore, it could be lifting the post competitive power, created the greater economic benefit for the enterprise.Relation marketing in reference to enterprise in winning the ground wok of the benefit, create, maintain and facilitate with the relation between shopper and other allies, with the target that the realize participates the everyone, become long-term relation that a kind looks after both sides everyone avail. Relation marketing established on three aspects of shopper, correlation enterprise, polity and community. It requires the enterprise while steer operating activities, create, keep and strengthen good relation of the customers, with the correlation enterprise consortium, the joint use developing target market and in accordance with the polity and public organization the cooperativeness. Relation marketing is a systemic engineering. It was organic to integrate numerous agents that enterprise face, passing to create to face the fair relation with everyone, tendering the healthily stable long range development plan atmosphere for the enterprise.The core of relation marketing is the client’s relation superintendence.

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