Process manufacturing enterprise ERP and CRM Integration
|School||Kunming University of Science and Technology|
|Course||Technology Economics and Management|
|Keywords||ERP CRM Enterprise Application Integration|
The development of the global information technology has led to the rise of large - scale management system software ERP and CRM , triggered by information technology with the development of network technology and the popularity of Internet innovation, enterprise management ideas , marketing concepts, organizational structure occurred . change, the construction of modern enterprise information content also will be a great change. Not just focus on the integration of its internal information construction , but also must be carried out within the overall external information construction , smooth to achieve internal and external resources , the best use of the results. As the two main information of the enterprise information system , ERP and CRM integration and integration will be the trend of the times. In this thesis, enterprise application integration level and mainstream means , such as middleware , object component technology . Many of today's independent software vendors and has a strong need to face integration to third-party and user interface integration , so that the products have a certain friendly features . In this thesis, these mainstream EAI interface described in detail, and provide solutions for those with existing mainstream applications better implementation of the integration . Then introduced the respected SOAP / Web Service technology by the industry in recent years , such techniques have been proposed to distributed architecture to expand to the entire Internet / Intranet , eliminate islands of information , information sharing, data exchange , reaching the same information sex . Finally, a process manufacturing companies in a case study analysis of the current use of ERP systems and ERP for enterprises to bring the advantages and shortcomings . Marketing theory and management theory to the analysis of the importance of integration of ERP and CRM solutions to this problem and the future development strategy to help companies build and improve the enterprise information system .