Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Production management > Product Management

The Analysis of Investment Decision of Product Development for Enterprise Based on Flexibility of Research and Development

Author ChenXueZhang
Tutor TanYueXiong
School Hunan University
Course Business management
Keywords Flexibility of Research and Development Product Development Value Decision-making model
CLC F273.2
Type Master's thesis
Year 2005
Downloads 143
Quotes 2
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Accompanied by new economy age which with characteristic of quick change and advance of the demand, Swift products development ability has becoming the key to gain the market competition for enterprises. For enterprises, new product research and development is one of the main activities, as new product is the headspring of its life. Only if developing the product, which the market needed, continually, the enterprises can gain subsistence and developing. The relative infinity of the new product project and absolute finity of the resource for enterprises, it must select some of the project to put into practice. So the selection of the new product project is an important content of the new product research and development for enterprises.As a result of the absolute finity of the resource, decision of investment should be making, this will involve the decision-making of new product development. Also, as the quickly change of the market, the rapidity of new product research and development is challenged, there into, flexibility of research and development can affect the rapidity of new product development. Ensure the feasibility of investment decision-making on the new product development, and also maintain swift products development ability, is an important problem for enterprises. Whereas the above, on the background of fierceness of the market competition, we probe into the up-to-date evolvement and the difficulty of the field of investment decision-making on the new product development, with the original intention of increasing the rapid of new product development and rationalization the new product development investment decision-making. In order to promote the application in enterprises’ manage and decision-making, and development of the investment decision-making on the new product research and development. First of all, decision-making theory frame and flexibility of research and development is analyzed detailed, in this article, including ecumenical theory of decision-making and the development of it, the concept of flexibility of research and development, and the scale of it, and the relativity of decision-making on the new product development and flexibility of research and development; Secondly, product development value based on flexibility of research and development is analysed, and also, the function of product development value based on flexibility of research and development is established.Then, on the base of the analysis of decision-making on new product development, the decision-making model on the new product development based on flexibility of research and development is established, with the example of an enterprise, the model is validated, and the effect of the introduce of flexibility of research and development into the model is analyzed, too. Lastly, the application tactic of model in enterprises is discussed, and also, the application foreground is prospected, on the chance of instructing the practice of decision-making on the new product development.

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