Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making

A Company’s Internationalization Stage Analyses and Market Competition Strategy Selection

Author JinHaiFeng
Tutor MaiYiZuo
School Huazhong University of Science and Technology
Course Business Administration
Keywords Small and Medium Enterprises Internationalization Competitive strategy
CLC F272
Type Master's thesis
Year 2010
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The internationalization of small and medium-sized enterprises in China is a very important issue . Chinese enterprises courage to go out from the passive absorption of investment , and to the initiative of the global investment layout , develop new markets, to actively enhance the position on the global industrial chain For breakthroughs simple positioning of the \the right to speak, of the system of direct help . This paper attempts to stage theory of internationalization , degree of internationalization metric theories , through case analysis , in-depth analysis of the process of internationalization of the company A , help businesses recognize the next stage of the direction of international development and the problems faced . At the same time , on the other hand , the article also with the theory and tools of market competition strategy , such as target marketing theory , \Company A relative depth analysis of the selection and development of market competition strategy in key countries and regions . Deepen understanding of international markets for the next phase of the Company A on the one hand and , on the other hand is more important to reveal the enterprises in the competitive strategy -making process , in which the international stage , the formulation of long-term international strategy will produce different effects on the choice of specific short-term market competitive strategy . Selection and development of short-term market competitive strategy , must obey and serve the long - term international strategy . Market competitive strategy formulation needs to be carried out in accordance with the overall international strategy , take strategic Act \For many Chinese small and medium-sized enterprises , which frequently take the form of a price war into a country market , eventually leading to a sharp decline in the level of market profits , while serious damage to the long-term development of the industry , and the initiation or intensification of international economic disputes situation appears some instructive 's .

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