A Company’s Internationalization Stage Analyses and Market Competition Strategy Selection
|School||Huazhong University of Science and Technology|
|Keywords||Small and Medium Enterprises Internationalization Competitive strategy|
The internationalization of small and medium-sized enterprises in China is a very important issue . Chinese enterprises courage to go out from the passive absorption of investment , and to the initiative of the global investment layout , develop new markets, to actively enhance the position on the global industrial chain For breakthroughs simple positioning of the \the right to speak, of the system of direct help . This paper attempts to stage theory of internationalization , degree of internationalization metric theories , through case analysis , in-depth analysis of the process of internationalization of the company A , help businesses recognize the next stage of the direction of international development and the problems faced . At the same time , on the other hand , the article also with the theory and tools of market competition strategy , such as target marketing theory , \Company A relative depth analysis of the selection and development of market competition strategy in key countries and regions . Deepen understanding of international markets for the next phase of the Company A on the one hand and , on the other hand is more important to reveal the enterprises in the competitive strategy -making process , in which the international stage , the formulation of long-term international strategy will produce different effects on the choice of specific short-term market competitive strategy . Selection and development of short-term market competitive strategy , must obey and serve the long - term international strategy . Market competitive strategy formulation needs to be carried out in accordance with the overall international strategy , take strategic Act \For many Chinese small and medium-sized enterprises , which frequently take the form of a price war into a country market , eventually leading to a sharp decline in the level of market profits , while serious damage to the long-term development of the industry , and the initiation or intensification of international economic disputes situation appears some instructive 's .