Research on the Developing Situation and the Countermeasures of Guilin’s Outdoor Sports Clubs
|School||Fujian Normal University|
|Course||Physical Education and Training|
|Keywords||Guilin outdoor sports club developing situation countermeasure|
With the rapid development of our national economy and the continuing improvement of people’s life condition, outdoor sports have been more and more popular in China. A lot of outdoor sports clubs have been built up. Therefore, there are many managing loopholes and serious potential safety hazards in the operation of outdoor sports clubs. This paper makes a profound study on Guilin’s outdoor sports clubs to build up a systematic theory on guiding their healthy development, to enrich Guilin’s tourism products, to extend Guilin’s tourism lifecycle, to realize the sustainable development of Guilin’s tourism industry. The research was based on the theories of sports administration, tourism management and outdoor sports management. With the analysis of the history, definition, domestic and international research situation, literature review, expert interview, questionnaire, mathematical statistics and logic reasoning are employed in this article to survey 22 outdoor sports clubs in Guilin. According to the survey, most outdoor sports clubs are in their early developing stage with the characteristics of small scale, short history and bad management; their administrative entities have not been clearly delimited; there is a shortage of outdoor sports professionals; other problems are few outdoor sports programs, poor market positioning and promotions and lack of security system. Through the Pareto analysis of influencing factors in the development of, Guilin’s outdoor sports clubs, conclusions has been made that 7 major factors hinder the further development of Guilin’s outdoor sports industry:improper administrative supervision; unscientific management; uncertain policies and laws; lack of outdoor professionals; sharp competitions in outdoor sports market; imbalance of regional economic development and the absence of club internal culture. Finally the paper raises some constructive countermeasures to build up a theoretical framework to guide the healthy development of Guilin’s outdoor sports club industry.